7 SEO Metrics & KPIs You Need to Measure to Level Up Your Website


Key Performance Indicators (KPIs) are important ways to gauge current SEO performance. Every business opts for SEO having some goals in mind. The primary goal is to generate revenue. But, how to achieve this? SEO metrics give you a defined path where you are and where you need to head towards. It is the best way to channelize opportunities, track progress, quantify results, and reach the destination. Let’s discuss these approaches further in the article.

What are the SEO metrics and KPIs to track the success of your website?

First thing first, where to begin the process of tracking your website performance? Let’s see the items from the backend. For any business to sustain revenue generation is crucial. And income can be generated when target customers will visit your website. Users visit search engines with some query, search for the relevant brand to get services, or search for similar products.

Now, how will search engines enlist your website on the first page of SERPs? You can focus on the user’s keywords, deliver appropriate content, and give reliable services or products. So, this is how the dots connect for the deal to be done.

These are the seven main SEO metrics and KPIs:

Organic traffic reach

Organic traffic means how many genuine visitors you are getting from search engines like Google, Bing, DuckDuckGo, etc. There are many SEO tools available with which you can track organic traffic reaching your website.

When you keep on working on optimizing your on-page, off-page, and technical SEO parameters, you can see exponential growth in your organic traffic. Why is it so? Most people don’t go past the first page of SERPs.

After reaching the first page, your target must be to move your ranking upwards. It will bring even more traffic.

Keywords ranking position

Keyword rankings position is an important SEO metric. It uplifts website performance to a great extent. You can use keyword finders like Ahrefs, Google Analytics, keywordtool.io, and others to see keyword ranking.

The higher the keyword ranking, the better it is. The position first and second are keywords with search volume. It will bring more users to your website. On the other hand, there are long-tail keywords that have less competition. So, you can rank higher for these keywords.

Conversion Ratio and capturing leads

The conversion ratio and capturing more leads is the crucial KPI. SEO marketers can accomplish it by conversion ratio optimization (CRO).

The thing that matters the most is what your buyer’s persona is. Analyze their concern areas, the problems they are facing, and the possible solutions to their issues. Consider these factors:

  • What type of CTA drives them the most?
  • Are they able to relate to your content?
  • Check if your presentation is going through the awareness, consideration, and decision stage.

It helps in building trust, increasing customer base, and improvement in sales. Also, you can contact SEO Company India for better CRO and overall enhancement of website performance.

User experience parameters

The user is the leading contender in the whole SEO game. The main focus on search engines and markets is users only. So, what sort of experience are you giving them?

  • The loading speed of the website determines whether users will continue seeing your web page.
  • Clutter-free and straightforward website navigation is necessary to give a soothing experience to the visitors.
  • Highlighting your CTAs and making them impressive leads to more sales.

CTR and Bounce rate

Click through Ratio (CTR), and bounce rate are related KPIs to each other. CTR indicates you are attracting more visitors to your website. On the other hand, high bounce rates mean

  • Visitors were not looking for similar products or services.
  • Content is not good; it might be clumsy, poor readability or crap content is there.
  • Website loading is more than four seconds.
  • The website is not responsive for mobile devices.

When you lack these parameters, it drives away your customers. The best thing is to rectify these issues as soon as possible.

Time spent on the webpage

Time spent on the web pages significantly matters for the search engine to determine your rankings. Providing worth reading and engaging content can boost this factor. Furthermore, use relevant tags, meta descriptions, and schema markup to attract your website’s right kind of audience.

Webpages visited per session.

This SEO metric tells that visitors like your content. And they are curious to get more information on that.

Customer retention rate

Customer retention rate is an essential KPI. It governs repetitive customers on your website. When you provide trustworthy information, quality products, and services, it develops strong trust in the minds of your customers. They love to come back to you to avail your services.


In the end, KPIsmake your optimization journey beautiful, specific, and timely. These are the SEO metrics in brief:

  • Generate content according to target keywords and buyer’s persona.
  • How much are you able to attract organic visitors and convert them into leads?
  • Is your content up to the mark to grab the attention of the users?
  • Are your customers coming back to you again or not?

So, assess these factors from time to time to raise your website’s level for both users and search engines.


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