Did you know that packaging does not only serve the purpose of packaging? In-fact, using the proverb, “killing two birds with one stone” is very accurate for describing your custom decorative mailer boxes. Similar to the mailer box in function, but different in style; these decorative boxes are becoming very popular in the market today. More and more businesses are using these types of boxes to distinguish themselves and gain the favor of their customer. Custom decorative mailer boxes are amazing. They not only carry your package safely (which is an excellent thing), but also helps brand your product in the market.
We do not exaggerate while saying that your decorative mailer boxes are more than just a packaging. They really are more beneficial than you think. To help you understand what we are saying, let us show you how multi-tasking these decorative mailer box packaging is.
5 purposes of custom mailer packaging
Customer satisfaction is an ultimate factor which has to be taken into consideration for increasing the retention rate. If your customers are not happy with your brand, then they are not going to buy from you at all and this can lead to high reduction in your sales.
#1 The chic and elegant custom mailer packaging is your ticket to brand recognition
Nothing is more satisfying than a chic and elegant looking mailer box. Imagine yourself receiving an elegant, colorful and pleasant mailer box when you were least expecting it. Will it not lift your mood? Will you not be impressed with the brand that sent you the box? A good packaging will definitely lead to increasing your customer satisfaction. This is the reason why we recommend decorative mailer boxes to ensure that your customer is left in awe.
#2 Your custom mailer boxes are highly reliable
Beautiful, but very strong is what makes a decorative custom mailer box. The beauty along with the sturdiness is what urges the customer to spend a few extra bucks on your packaging. Decorative mailer boxes are often used by customers who intend to send gifts to someone away from them. For this, they like to have boxes which are impressive and serve the purpose of getting a reliable box in the first place. Decorative mailer packaging made selling your products easier than it was before.
#3 Your custom decorative mailer box is a token of appreciation
A decorative mailer box shows the customer that you care for them and what to provide them with the best of the best. Similarly, your customer likes to know that if they are sending a gift package to someone it should be wrapped up nicely. “Presentation says it all and with giving your loved one a pretty gift in an elegant box can save you a lot of words. What’s even better is the option of getting a message printed in the box if you want to earnestly impart some words of love and gratitude.” For this purpose, your decorative mailer box also increases the chances of more sales since people will like to buy from your brand rather than other brands for sure.
#4 Increasing customer-following with your decorative mailer boxes
Decorative mailer boxes are very effective in increasing customer traffic for your company. If your brand has a low customer retention rate or poor rate of walk-in customers, then it is time for them to forget the plain cardboard boxes and invest in new, pretty decorative mailer boxes which will definitely attract more customers towards your brand. For online businesses especially, decorative mailer packaging is a classic way of luring customers and making them loyal to your brand. “Creative and attractive packaging can lead to a 40% chance of customer retention and repurchase by same consumers”. This also helps in giving your sales a much needed boost.
#5 Let your mailer boxes be the brand ambassadors of your company
As we mentioned before, decorative mailer boxes are becoming increasingly popular. Businesses with smart marketing strategies use these boxes to market their brand. By printing the most accurate information regarding the brand on the mailer box, you ease communication between the customer and your company. Your customer, new or old, will get to know you through this more than they can otherwise. Other than this, your decorative mailer packaging reflects the image of your brand. Good quality packaging will definitely reflect a high-end image while poor packaging will reflect a low-end image.
It depends entirely on you what sort of image you want to portray on the customer. You can use your custom mailer packaging to attract as many customers as you want with the right use. After all, your decorative mailer boxes are indeed more than just a packaging!
[…] Marketing is very important in the present market. People buy only the thing that they see very commonly in their lives. There are various ways of marketing. These ways may be advertisements, banners, etc. One relatively newer way of marketing is by using packaging. […]