You want to know how well your site is performing in the rankings. It is good that you want to take control. An audit on your site helps you identify the strengths and weaknesses of your campaigns.
A digital marketing audit will help you identify gaps. It will help you to find innovative solutions to several problems in your campaign.
You will also learn to manage your resources more efficiently. You will know where to spend resources. It will save you a lot of money and manual work.
Before you audit your site, it is crucial to be very clear about your goals. Why do you want to audit? What will you measure? Setting goals is critical. Without goals, your audit will be a waste of resources.
Setting goals trains your mind to focus on a few variables. SMART is an acronym that will help you to set goals.
- Specific: Your goal should be particular and precise. Narrow down your objectives as far as you can. Leave no room for ambiguity.
- Measurable: You should have specific criteria that say that you have achieved your goals. These indicators should tell you about your progress.
- Achievable: Check whether you have the resources to achieve the goal. Judge whether you can accomplish the goal with what you have.
- Realistic: Check if the goal is realistic and practical. Try to ensure that you are not overconfident.
- Timely: Your goal must have a start and end date. Without these constraints, you will lose motivation to reach your goal.
What to measure in a digital marketing audit?
- Website Traffic: You want to check if your traffic is decreasing.
- Conversions: You find that you are not meeting your sales goals. Or you want to look for opportunities to increase sales.
- Rankings: You want to find out how your site is performing in the rankings. Is your site accessible to the crawlers?
- User experience: You want to make sure that you provide a good user experience.
- User engagement: You want your audience to communicate with you. Find out if your customers feel that you hear them.
- Channels: You should check if you are using the right channels. What platforms help you reach your target audience effectively?
There are several types of audits based on what you are focusing on. Here are some types of digital marketing audits:
- Website Audit
- On-Page SEO Audit
- Off-Page SEO Audit
- Technical SEO Audit
- Content Audit
- Keyword Audit
- Social Media Audit
- Email Audit
- Mobile Responsiveness Audit
- Competitor Audit
You might find it hard to conduct an audit on your own. Hiring professionals costs a lot of money. So, choose digital tools. It will make the process easy.
You have so many options when it comes to tools. They give accurate results and don’t waste your time. If you want to hire professionals, consider a digital marketing company in India. If you are from Chennai, choose a digital marketing company in Chennai that can help you with your site audit.
Tools you can use for auditing:
- SE Ranking helps to identify website errors. You can check how well your site is performing in the SERP. The tool monitors your site for web traffic and visibility.
It has several features and is an all-in-one tool. It checks your website for over 70 parameters. Some of them include Domain Overview, Meta Content, Image Analysis, and Mobile Optimization. SE Ranking crawlers can go through a thousand pages in just two minutes.
SE Ranking checks the quality of backlinks. It also helps with competitor research. The audit tool identifies the backlinks of your competitor.
- Semrush Site Audit is a tool for tracking keywords. You can also check the backlinks and keywords of competitors. The audit tool also helps you find ad copies of your competitors.
Semrush provides an Internal Linking Report. The report shows broken internal and external links.
The tool helps you identify and fix site issues. It shows your page load speed. It also identifies issues that you should resolve for better site performance. Semrush Site Audit tool works best for small and medium websites.
- The Hubspot Marketing Grader is a free audit tool. It gives a score on a scale of 1 to 100.
The tool will analyze the strength of your site’s SEO. It checks if your site has a blog or not. In addition, the tool helps you find how your blog and social media accounts helped increase conversions.
The tool tells you how you fare with your competitors in your marketing efforts. It shows how frequently you engage on social media. It helps you to find whether your social media efforts bring traffic to your site.
Use this tool to identify whether your site is mobile-friendly. Your mobile users should find it easy to navigate your site.
Checking your mobile page load speed is essential. This tool helps you with that. To optimize for mobile users, hire a digital marketing company in Mumbai. You can also hire a digital marketing company in Tirupati if you live there.