Why Is Link Building Important for SEO?


If you’re aiming to build a strong SEO strategy then you need to understand the importance of link building. The difference between a page with a higher ranking and a page with a low ranking often comes down to the quality of backlinks. To improve your online presence and compete with other websites, knowledge of link building is significant.

Whether you’re new to search engine optimization, or you have been building links for quite some time, this blog is designed to help you understand everything about link building, from its types to its importance and much more.

So, without further ado let’s dive deep into understanding link building better. 

What Is Link Building?

Link building is the process through which one can gain high-quality inbound links to a website. In other words, link building is important to build hyperlinks from other web pages back to your web page. So, how does it works?

Search engines evaluate a site based on the quality of backlinks. These backlinks are considered recommendations to your site and the more external links point toward your site, the more trustworthy your webpage will become in the eyes of search engines.

This is the reason why some sites get higher rankings from google. This act is referred to as “link juice” by SEOs in the link building marketplace.

Types Of Link Building 

No one can deny the fact that link building is very important for SEO but the process is time-consuming as well. While link-building techniques are abundant, each one differs with regard to complexity and effectiveness. One also needs to understand that not all links are created equally. These are types of links that matter for Search engine optimization. 

  • External Links
  • Internal Links
  • Natural Links
  • Self-created Links
  • Manually Obtained Links

Top 7 Benefits Of Link Building 

1. Affirms Credibility 

Google crawls through web pages ranking them based on their authoritative strength. With link-building, you can get more quality links directed toward your page, which increases your credibility factor in the eyes of search engines. Therefore, you rank higher in the search results. 

2. High-quality Backlinks Drives Web Traffic

With link building, it becomes easy to attract the targeted audience from your industry niche to your site, organically. When you target a suitable audience and niche- you’re allowing your web page to grow with the right kind of web traffic.  

3. Improved SEO Score And Other Metrics

Those already familiar with terms like Alexa Rank, Domain Authority, Domain Rating, and Page Rank will understand the importance of these metrics in SEO. Link building is beneficial in increasing these metrics alongside driving traffic and improving brand visibility.

4. Better Relationship With Fellow Bloggers

As a blogger, you need to be proactive when it comes to establishing strong work relationships with other writers. When you start to focus on building links within your niche, you get exposure to other high-authority players. This opens the gate to new opportunities and potential revenue streams. 

5. Builds Reputation And Authority

The end goal for any blog is to establish confidence among the people to increase brand value. Sustainable link-building is a great tool to do so. As a blogger, you can put your thoughts out in the public, creating a perception of your brand according to your choice. In this way, being an authority voice, you can dominate the industry. 

6. Increase In Online Visibility And Exposure

Link-building also comes in handy when you’re looking for lead generation in new regions. For example, if you want to expand to a new geographical region link-building will assist you to do this by spreading awareness in that area. This leads to an increase in sales in that particular region and also helps in customer acquisition. 

7. Lower Bounce Rate

The definition of “bounce rate” in the link-building marketplace is- the number of single-page sessions. In other words, it counts for the number of people who visited one page of your site and then left without looking around the rest of your site. So, the trick is to focus equally on strong internal link-building with inbound links. Internal links make it easier for search engines to navigate your website. 

Final Thoughts

We hope that this post was helpful for you and eventually you’ll improve your link-building strategy for good.

 To conclude, Buying links is never a good idea for someone who wants to achieve long-term success the right way. As there’s no confirmation regarding whether the links you’re buying will even work or not- and in the worst-case scenario, they can get you penalized. Rather, you should concentrate on building links organically, and aim to get referrals from high authorities websites. While it will be more time-consuming and will demand extra steps but in the long term, it will escalate your content marketing.


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