What is SEO and Why Do You Need It?

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Do you wonder if you need the skills of an SEO agency in Malaysia? What is SEO you might ask? SEO stands for Search Engine Optimization and is a method used to improve your website’s rankings on Google search results. The reason that you might want to have your website ranked higher can be quite simple; users normally click on the highest result that they are shown when they enter a search query. The specific statistics, however can be quite surprising. The CTR, or Click-Through-Rates differ significantly. 

1st place – 43.32%, 2nd place – 37.36%, 3rd place – 29.90%, 4th place – 19.38%, 5th place – 10.95%, 6th place – 10%, 7th place – 5.28%, 8th place – 4.13%, 9th place – 4.13%, 10th place – 3.11%

From the statistics, it’s quite clear that lower-ranked websites have a lower chance of being clicked on, emphasizing how extremely necessary it is to be ranked higher. Not only will it result in more people visiting your website, having a higher ranking also gives your business more credibility. The following are a few reasons why SEO is highly important. 

Visibility and Rankings

 One of the important things that SEO accomplishes is increasing visibility, which makes it easier for potential customers to find your page when they search for something that you migh5t offer. Visibility is directly related to your ranking, as shown by the statistics earlier.

The higher you rank on a search engine results page, the more likely potential customers will see your page and click on it, so it’s important to increase your organic page ranking. 

Web traffic

Increasing your visibility and rankings results in increasing the web traffic to your website, and this can be highly beneficial for your business. The more time visitors spend on your website and the more visitors visit your page, the more likely it is that they will purchase your products or services. Increasing your website traffic is a highly attractive strategy for improving your bottom line. 

Authority

Page authority is a metric that is becoming increasingly more important to search engines as well as to web users. Authority basically means that your website is trustworthy, high quality, relevant, and has something to offer. It’s important to improve the authority your site has through SEO methods, such as getting external links from credible and well-visited sources. 

Choosing an SEO Agency

Choosing an SEO agency in Malaysia can be difficult, as there are so many agencies out there. There are a few qualities that good SEO agencies have. The first is the knowledge and understanding of SEO concepts from every angle. Being able to explain these concepts to inexperienced people is a highly valuable skill to have so that even the layperson can understand SEO. The next quality is systematic planning, in both the short-term and long-term. 

A clear evaluation criteria is also highly important, and in addition to this a good SEO agency should have professional teams in all functions, such as web developers, account managers, content writers and more. Finally, a good SEO agency should have good experience and a portfolio of past successful work. 

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