If you work in the bathtub industry, you’ve probably considered ways to grow your company. Because of home renovations and improvements, the bathtub industry is thriving. According to Statista, the market is worth about $10 billion in 2022 and will grow annually by 2% until 2026.
Although it’s lucrative, getting your equal share of the cake won’t be a walk in the park. You’ll need to understand your ideal customer first and solve their bathtub problems or needs.
You’ll need creative marketing strategies to identify your ideal customers and target and turn them into sales leads and new business opportunities. You can employ various marketing strategies if you specialize in selling bathtub accessories.
They will assist you in reaching as many online and offline consumers as possible. Let’s explore some bathtub industry marketing strategies to get you started in the sector.
- Know Your Target Audience
Knowing your audience is the foundation of good marketing and will help you stay ahead of the competition.
The bathtub industry has a broad market spectrum – high, middle, and low-end segments. So, determine which segment you can serve suitably.
Most bathtub firms want to sell to the high end because that’s where the money is. To sell to high-end customers, however, you must determine if they are a good fit for you and your company. And we mean the long-term sustainability of your business.
Whatever your target segment, you must know the product that sells and solves customers’ problems in that sector.
For example, your customers may need exclusive bathtubs without draining high-cost maintenance. In that case, the standalone bathtubs could be the perfect solution. The freestanding bathtubs are made of copper and stone resin, making them resistant to water damage and staining. That makes it easier to maintain than other types of bathtubs.
Again, you’ll need to understand the bathroom sizes of your ideal customers. It will allow you to customize the marketing message and whether to offer a small freestanding tub or larger ones.
All you need to know is your ideal customer and the target market. Plus, you should also anticipate any consumer behavior changes. Chatbots, surveys, and monitoring trends can help uncover nuanced consumer behavior changes.
You can also use the following strategies to learn more about your target audience:
- Reading industry-related books
- Monitoring of social media
- Developing relationships with industry influencers and professionals
When you complete this research, you will be able to identify the right audience and their needs. It also makes tailoring your communication to them simpler.
- Create a Compelling Website for Impactful First Impressions
Over 5 billion people are internet users. That means about 60% of the world’s population is online and surfs the internet to solve their problems. And the best way to connect with online users is through your website.
You should be concerned about your website before starting your bathtub business. You have less than a minute to impress a visitor on your website. Although the aesthetics are critical, your visitors want a solution to their problems.
So let the visitor instantly see the solution they are seeking on your website. That include:
- Reviews for brand trust and previous customer satisfaction.
- Fast and responsive website that loads faster even on customers’ phones.
- Compelling and crafty introductory videos that introduce your brand and solution.
- Easy navigation to let visitors get what they want quickly.
- Showcase high-quality content
So, first impressions matter, and you only have one shot and capture your web visitor’s attention. Make it count to help progress them along the sales funnel.
- Reach Your Ideal Customers Wherever They Are
Now that you know your target market and the compelling website is up and running, you need to attract your ideal customers to it. Reaching out to your target audience and inviting a response is the first step in lead generation.
And the cheapest and most effective way of doing that is through digital marketing. It gives you several channels to maximize your website and business lead generation.
It provides numerous options for reaching your target audience and delivering measurable results. Among the digital options are:
- Display Ads by Google; ad banners to enhance your reach.
- Google Maps to show the direction and location of your business
- Paid Facebook Ads to reach customers on the Meta ecosystem
You can also use social media platforms to connect with your ideal clients and create relationships. If you’re just getting started, you can share helpful content, run promotions and contests, and answer customer questions about your bathtubs.
For social media, sharing high-quality video content on YouTube, Tik Tok, and Instagram Reels can help boost your brand. Leverage trending hashtags in each platform to generate social and web page traffic.
Next, entice the incoming traffic with an incentive to click on your call to action. Make an irresistible offer that can nudge the visitors in your desired direction. Your goal should be to boost the number of people taking action.
- Don’t Overlook Traditional Marketing
Digital marketing now dominates the marketing landscape. More than 55% of global advertising is run digitally. However, don’t let this lead you to believe that traditional marketing methods are obsolete.
Billboards, radio ads, and direct mail are still effective. These are some pros of driving local traffic and leveraging your local business profile. So, before targeting people across the border in another country or state, start with the place you operate in.
Do the locals know your business exists? Is your target market within the area aware of your offers and crazy deals?
Let the locals know you exist by driving brand awareness through local TV, radio, and newspaper ads. You can even sponsor local events or partner with major players to boost brand awareness and recognition.
The best part is you can still mix traditional marketing like sponsored events and streamline them on digital channels. So, leverage all traditional marketing avenues to drive brand recognition and awareness.
- Use Lead Nurturing to Do Follow-Ups
Salespeople are only human, so it’s not surprising that stale leads begin to fall through the cracks. Most sales teams are on the lookout for the hottest new leads. However, lost leads can result in lost sales and revenue.
Regardless of what your salespeople do, you need a way to stay in touch and monitor your bathtub sales leads. And that means developing a strong lead nurturing system. A simple system may have these elements:
- Ongoing e-mail campaigns
It is challenging to consistently create new emails. As a result, with your bathtub industry marketing, you can start creating evergreen emails that never expire. You can create six emails and send them every two weeks for three months, after which you can repeat the process.
- Drip e-mail introduction
You can automate follow-ups by organizing drip emails to be sent at a specific time after receiving the lead. You can start a new client relationship by sending emails over two weeks.
- Retargeting Ads
Most visitors to your website leave without leaving a trace. However, retargeting ads will keep your ad in front of these previous visitors for an extended period. Because they reach people who have already visited the website, retargeting ads will benefit your bathtub industry.
- Track Results and Adjust Marketing Campaigns Accordingly
The only way to track and gauge the effectiveness of your campaigns is by measuring results. Digital marketing results measuring and adjustments easier. For example, you can monitor Google Analytics to know the number of web visitors you got and what resources they spent the most time on.
Marketing no longer leans on intuition, faith, and guesswork. Tools like Google Analytics help track your campaigns alongside insights to help adjust accordingly. So, keep track of your responses, appointments, leads, sales, and, of course, your quote request.
Most marketing platforms will offer some level of tracking for the programs you run on their platform. However, you may require a system that tracks your results across all platforms and campaigns in one place. Tools like Hubspot can come in handy. But you check other marketing tech tracking solutions.
The bathtub industry, like any sector, relies heavily on marketing. Using the strategies mentioned above, you can effectively market your bathtub business online and reach a larger audience.
Take into account that results may vary, so track and analyze the performance of your campaigns. You can create a successful digital marketing strategy for your bathtub industry with some planning and execution.