So you want to be a life coach, huh? Do you have the credentials to boot? Well, some people would rather kick their feet up and do something else. But, if personal brand consulting is something you intend to dabble in, I might help. Hang on.
But first, check out localbrandadvisor.com if lead generation, customer acquisition, and retention are to go by. Now, let me offer you an expert’s low-down on how to break new ground. Here are the steps to realizing your potential as a personal branding consultant:
- Education is Key
It may sound overly simplistic, but the truth is every professional in any field was once a student. Talent aside, they had to learn the ropes to understand what their craft entails. Case in point, physicians undergo years of training to earn their qualifications and certification.
Well, the personal branding process is no different. Let’s face the facts: branding is an intricate process with many nuances you have to familiarize yourself with from the onset. Some of the issues you need to understand include:
- Brand identity and strategy
- Technical issues to consider while branding
- Creative aspects
- Competitive analysis
A deep dive will help you learn the basics, but that’s not all. It will help you interlace these elements in a way that creates a brand strategy tailored to deliver the results your clients are after.
- Work on your Brand
How can anyone tell you are the real deal if you don’t look the part? No, don’t get me wrong: I am not referring to creating a semblance of accomplishment while the reality is different. I have in mind fashioning your brand identity or how your audience can best differentiate you from the rest of the crowd.
This is where the rubber meets the road. It’s where you apply the knowledge acquired to the ultimate test. For instance, consider taking up creative writing assignments for targeted audiences. Through such an experience, you’ll get the chance to hone your craft. Still, you’ll receive feedback that can help you fine-tune your approach to branding.
- Results Count
Assuming you’ve created a brand identity and set up a website, you now need quantifiable or verifiable business results. How would you go about creating a portfolio?
Pursue branding gigs to gain first-hand experience of what it takes to build brands or run successful campaigns. Don’t worry, even if you have to take up unpaid projects at the onset.
Once your win column starts looking pretty, it’s time to shine the spotlight on the value you’ve delivered by helping clients realize success. In doing so, new prospects might consider taking you up on your offer.
- Be Seen and Be Heard
It would be best if you incorporated businesses or professionals from your network or new connections in your line of work. Remember, new prospects can only hire you if they understand what you offer. Create awareness, and be steadfast while at it.
The idea is for you to be proactive. For instance, offer tips or suggestions on forums, blogs, or social media. When other people see the value you are adding; they are more likely to consider your services when the need arises.
- Enhance Engagement on Social Media
Work on building a social media following on various platforms. Focus more on creating positive engagement, not just the number of hits.
Does your content provide value such that your readers feel inclined to share or retweet it? If so, you’re on track, as it implies you are relevant and exciting. By creating relatable and engaging content, you can create a snowball effect among your audience.
- Become a Master Craftsman
Once you’ve narrowed your approach to a specific topic and built a sizable following, it’s time to ramp things up. When a subject matter of a new prospect comes to mind, your name should pop up first. Keep learning, crafting, engaging, and building.
Your depth of knowledge means people can trust you to help them deal with a topic or concern. As such, once your brand becomes a household name, it might be time for prospective clients to beat a path to your door.
- Package and Market Yourself
Let clients understand your services by creating presentable packages. Attempt the streamline and the process as much as possible so that prospects know what you offer from the get-go.
Don’t slack off: constantly remind your audience about your services, and keep growing- your content, profile, and audience without keeping your head in the game by regularly showcasing your work.
- Parting Shot
Be prepared to stumble, but remember to steady the ship along the way. Starting your journey might be difficult, but don’t let self-doubt unsettle you if you don’t realize the results you expect fast enough.
After all, the process of becoming a personal branding consultant takes time. But, if you follow these steps, you might get there. See you at the top!